{"id":9561,"date":"2025-02-18T07:01:11","date_gmt":"2025-02-18T12:01:11","guid":{"rendered":"https:\/\/www.greenparty.ca\/news\/parti-vert-canada-devoile-premiere-image-marque-en-25-ans"},"modified":"2025-02-18T07:13:39","modified_gmt":"2025-02-18T12:13:39","slug":"parti-vert-canada-devoile-premiere-image-marque-en-25-ans","status":"publish","type":"article","link":"https:\/\/www.greenparty.ca\/fr\/nouvelles\/parti-vert-canada-devoile-premiere-image-marque-en-25-ans","title":{"rendered":"Le Parti vert du Canada d\u00e9voile sa premi\u00e8re image de marque en plus de 25 ans"},"content":{"rendered":"\n<p class=\"\">OTTAWA \u2013 Le Parti vert du Canada est fier de pr\u00e9senter sa nouvelle identit\u00e9 visuelle, marquant une nouvelle \u00e8re de leadership audacieux, d\u2019action collective et d\u2019engagement renouvel\u00e9 envers un avenir durable. Au c\u0153ur de cette transformation se trouve un cercle vert, qui a de l&rsquo;impact et est instantan\u00e9ment reconnaissable. Plus qu\u2019un simple logo, il symbolise une plan\u00e8te prosp\u00e8re et durable ainsi qu\u2019un appel mondial \u00e0 l\u2019action : <strong>Passons au vert<\/strong>.  <\/p>\n\n\n\n<p class=\"\">\u00ab Cette nouvelle image de marque refl\u00e8te qui nous sommes : un mouvement engag\u00e9 pour un v\u00e9ritable changement, pr\u00eat \u00e0 agir pour les gens et la plan\u00e8te \u00bb, a d\u00e9clar\u00e9 Jonathan Pedneault, cochef du Parti vert du Canada. \u00ab Il s\u2019agit d\u2019un cri de ralliement pour toutes les personnes qui croient en un avenir plus vert et plus juste. \u00bb <\/p>\n\n\n\n<p class=\"\"><strong>Un design pens\u00e9 pour l\u2019impact et l\u2019accessibilit\u00e9<\/strong><br><\/p>\n\n\n\n<p class=\"\">Le processus de transformation a \u00e9t\u00e9 ancr\u00e9 dans la collaboration et r\u00e9sulte du travail de personnes provenant de l\u2019ensemble du Canada. \u00c0 travers des ateliers en ligne, des centaines de membres du Parti vert, des b\u00e9n\u00e9voles aux d\u00e9put\u00e9s ont partag\u00e9 des perspectives diverses sur l\u2019identit\u00e9 et la vision du Parti. Cette approche inclusive a permis de mettre en lumi\u00e8re les pr\u00e9occupations majeures et actuelles des Canadiens. Ces enjeux ont \u00e9t\u00e9 directement int\u00e9gr\u00e9s \u00e0 la nouvelle strat\u00e9gie de marque, garantissant que chaque \u00e9l\u00e9ment visuel et chaque message refl\u00e8tent les valeurs et les aspirations du mouvement.   <\/p>\n\n\n\n<p class=\"\">\u00ab Ayant occup\u00e9 des r\u00f4les de leadership au sein du Parti depuis 2006, c\u2019est la premi\u00e8re fois que je participe \u00e0 un exercice de transformation de marque. Je suis ravie de d\u00e9voiler cette nouvelle image \u00bb, a d\u00e9clar\u00e9 Elizabeth May, cocheffe du Parti vert du Canada. \u00ab En adoptant la cochefferie, nous esp\u00e9rons que les Canadiens verront \u00e0 quel point nous sommes fondamentalement diff\u00e9rents des partis traditionnels. Cette nouvelle identit\u00e9 fait partie de notre campagne de 2025 \u2013 fi\u00e8rement canadiens, fi\u00e8rement verts. \u00bb <\/p>\n\n\n\n<p class=\"\">La simplicit\u00e9 du logo est intentionnelle. Il permet \u00e0 quiconque de le recr\u00e9er avec des mat\u00e9riaux du quotidien, renfor\u00e7ant ainsi l\u2019id\u00e9e que le v\u00e9ritable changement vient de l\u2019action collective. \u00ab Nous esp\u00e9rons que cette nouvelle image de marque suscitera l\u2019action et inspirera le changement \u00bb, a affirm\u00e9 Audrey-Ann Turcot-Brochu, directrice des communications et de la collecte de fonds du Parti vert du Canada. \u00ab Cette nouvelle identit\u00e9 visuelle est bien plus qu\u2019une simple mise \u00e0 jour graphique. C\u2019est une d\u00e9claration de nos intentions. Le Parti vert avance avec une raison d\u2019\u00eatre renouvel\u00e9e et un design qui refl\u00e8te ces ambitions. \u00bb   <\/p>\n\n\n\n<p class=\"\">La nouvelle image de marque a \u00e9t\u00e9 con\u00e7ue en partenariat avec Tomorrow, un studio de design reconnu et sp\u00e9cialis\u00e9 en impact social, ainsi que la fonderie montr\u00e9alaise Pangram Pangram. Greg Durrell, propri\u00e9taire et designer chez Tomorrow, a soulign\u00e9 la vision derri\u00e8re cette transformation : \u00ab Nous avons cherch\u00e9 \u00e0 rompre avec la politique traditionnelle en cr\u00e9ant une image audacieuse et novatrice pour une marque politique. Notre processus a mis en lumi\u00e8re les pr\u00e9occupations majeures des Canadiens et nous avons directement int\u00e9gr\u00e9 ces apprentissages dans la strat\u00e9gie de marque, garantissant ainsi une pertinence et une authenticit\u00e9 dans chaque \u00e9l\u00e9ment visuel et chaque message. \u00bb <\/p>\n\n\n\n<p class=\"\">Avec cette nouvelle identit\u00e9, le Parti vert du Canada est pr\u00eat \u00e0 diriger avec courage et \u00e0 inspirer un mouvement qui place les gens et la plan\u00e8te au premier plan.<\/p>\n\n\n\n<p class=\"\"><strong>Cr\u00e9dits :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Studio de design : <a href=\"http:\/\/workbytomorrow.com\" data-type=\"link\" data-id=\"workbytomorrow.com\"><span class=\"gpc-text-color-primary\">Tomorrow<\/span><\/a><\/li>\n\n\n\n<li class=\"\">Strat\u00e9gie de marque : Greg Durrell<\/li>\n\n\n\n<li class=\"\">Design : Clea Forket, Greg Durrell<\/li>\n\n\n\n<li class=\"\">Typographie GP Neue Montreal : Pangram Pangram<\/li>\n\n\n\n<li class=\"\">Lettres GP : Matt Boyd<\/li>\n\n\n\n<li class=\"\">Typographie Gelica : Font Spring<\/li>\n\n\n\n<li class=\"\">Illustrations : Cecilia Castelli, Francesco Ciccolella<\/li>\n\n\n\n<li class=\"\">Animation : Ben Johnson<\/li>\n\n\n\n<li class=\"\">R\u00e9daction : Austen Morrow<\/li>\n\n\n\n<li class=\"\">Direction du projet : Audrey-Ann Turcot-Brochu, Parti vert du Canada<\/li>\n<\/ul>\n\n\n\n<p class=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OTTAWA \u2013 Le Parti vert du Canada est fier de pr\u00e9senter sa nouvelle identit\u00e9 visuelle, marquant une nouvelle \u00e8re de leadership audacieux, d\u2019action collective et d\u2019engagement renouvel\u00e9 envers un avenir [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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