Campaign School 2019

Event Date

Tuesday, May 07, 2019 - 20:00 EDT to Wednesday, June 12, 2019 - 20:00 EDT

Event Description

Tuesday, May 7
(8:00pm Eastern) GVote 101:
GVote is the Green Party online tool to connect an EDA/campaign to its members, volunteers and supporters. We'll cover some of the most important functions of GVote that will make organizing this year a whole lot easier.

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Tuesday, May 7
(7:00pm Eastern) Cyber Security

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Wednesday, May 15
(7:00pm Eastern) Public Speaking — 30 second ‘elevator pitch: Week one of three: 30 second ‘elevator pitch’
Whether you’re meeting someone on the doorstep or doing a brief ad spot, sometimes 30 seconds is all you have to make your point. The aim of this pitch is a quick, refined introduction that is friendly and inviting of voters to ask you more. This will also be your chance to meet other participants in the series!
Discussion Focus: Message
The emphasis will be on creating messages rooted in authenticity and simplicity. We will also look at the importance of embracing humor and emotion in public speaking.

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Thursday, May 16
(5:00pm Pacific) Fundraising for your Campaign: Join the Director of Mobilizing, Melissa Vincett, in this webinar about raising funds for your team. We will cover the importance of fundraising, best practices, reasons people give and how to capitalize on them, and how to raise the fun!

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Saturday, May 18
(8:00pm Eastern) Building your Campaign Team: You've got the candidate, now what? In this webinar, we will explore the essential roles of a campaign team, how to inspire and support volunteers, keeping them engaged, and how to recruit new volunteers to join your team.
Electing a Green takes a whole community!

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Wednesday, May 22
(8:00pm Eastern) Memorable Messaging: As candidates, members, and Greens, connecting with voters is everything. That why we’re pleased to offer our first “deep dive” series. You’ll focus on one specific aspect of communication at a time with experts in the field. We're starting where it matters: memorable messaging.

In this webinar, you’ll deep dive into effective and inspirational messaging. You’ll learn:

How to craft audience-entered messages;
A winning message formula;
How to find the truth of your message; and
you’ll engage in drills to integrate your new ability
Your Instructor
Christopher Zabaneh is a Leadership Communications Consultant based in Toronto. He founded Chris Zab Communications on a career of international public and private sector consulting and management experience. His leadership programs on Public Speaking, Mental Resilience, Messaging, and Performance Coaching are tailored to help businesspeople and politicians just like you. In his previous career, Chris was (and still is) a licence professional green buildings engineer in California and Ontario.Chris has trained in Western leadership communications and Easter mindfulness technics. He’s presented at international conferences, taught analysts to inspire businesspeople, and advised on public policy. His sole focus is emboldening and inspiring resilient leaders.

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Wednesday, May 29
Public Speaking — 
1 minute personal introduction
(7:00pm Eastern) Public SpeakingOften given at debates and all-candidates’ meetings, the one minute introduction is a chance to briefly share your story to a large audience. Who are you? What have you done, and what makes you stand out? Why are you running for the Green Party? Why someone should vote for you?

Discussion Focus: Style & Presentation
What you say can be eclipsed by how you say it - let’s talk about how to use that in a good way! We will discuss body language, tone, volume, and the need.. to.. slow.. down.

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Thursday, May 30
Social Media for your Campaign

(8:00pm Eastern) Social Media for your Campaign: Knock on the social media doors of your friends and their friend's friends. Social media is a powerful way of reaching voters and getting your message out. Join us to discuss campaign videos, "share-able" posts, navigating Facebook algorithms, and how to appoint the right person for the job.

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Monday, June 3
Slack
(8:00pm Eastern) Slack:
Slack is a chat tool that allows people to discuss topics of interest with others across the world. Learn how to optimize your use of Slack to manage volunteer needs, retain and grow interest, and run campaigns successfully.

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Wednesday, June 5
Public Speaking — 3 minutes on a Green Party policy as it relates to a local issue
(7:00pm Eastern) Public Speaking: What’s happening in your community, and what will electing a Green do to help? This is a chance to dive deeper into a topic of your choosing while remaining concise and engaging. Some research and knowledge of policy will be required. The goal is to relate policy to local context in an approachable way.

Discussion Focus: Context & Environment
Who’s in your audience, and where you are, will shape your presentation. We’ll talk about knowing your environment and the constrictions (and benefits!) of presenting in different settings.
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Tuesday, June 11
What it's like to be a Candidate — with Jo-Ann Roberts
(7:00pm Eastern) What it's like to be a Candidate: Join Green Party of Canada Deputy Leader, Jo-Ann Roberts, in a lively discussion about what it is like to be a Green Party candidate today. Jo-Ann ran in the Victoria riding in 2015 and came within a few percentages of winning. She will share with us her experiences on the campaign trail, working with volunteers, debates, and dealing with the media.
Learn more about Jo-Ann Roberts here: https://www.greenparty.ca/en/jo-ann-roberts

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Wednesday, June 12
GOTV
(7:00pm Eastern) GOTV:
All the hard work that goes into a campaign culminates in Election Day and ensuring that your candidate’s supporters get out to vote! This workshop will teach you the essentials of identifying your vote, collecting data, and planning and implementing a get out the vote (GOTV) strategy for success on the big day.

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NOTE: These webinars are limited to party members and volunteers, and registrations will be checked accordingly.